The campaign was organized on the occasion of the Olympic Games in Sochi in 2014 will support the l

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Procter & Gamble, a Worldwide Partner of the Olympic, launched a campaign, "Thank you, Mom" series of movies Fri "Growing Olympian", starring athletes such as Lindsey Vonn (United States), sponsored by Olay , Felix Neureuther (Germany) and Sven Kramer (Netherlands), which is sponsored by Gillette mlw , and Elena Ilinykh (Russia), over which the patronage of Pantene .
The campaign, "Thank you, Mom" started 100 days before the start of the 2014 Winter Olympics in Sochi. Supported by more than 15 belonging to Procter & Gamble mlw brands from around the world, including Pampers , Head & Shoulders , COVERGIRL .
- Brands P & G perceive Olympic sponsorship with a special perspective - said Marc Pritchard, P & G's director of global mlw brand building. mlw They are only visible when they cross the finish line, accompanied by athletes in their daily journey to the Olympics - the way you overcome them from early childhood with the support of their mothers. That's why, including patronage of the athlete, P & G makes it also in order to pay tribute to his mother, who was always with him.
The campaign was organized on the occasion of the Olympic Games in Sochi in 2014 will support the legendary P & G brands that will appear in the following actions: P & G Beauty inspires women to "winter look beautiful," and the campaign Olay will attend Lindsey Vonn (American gold medalist in alpine skiing) . Gillette, encouraging men from around the world to "show its interior", will organize a campaign of Alexander Ovechkin (member of the Russian Olympic team in ice hockey) and Sven Kramer (winner of the gold medal for the Dutch speed skating). Pantene and Elena Ilinykh (hope the Russian Olympic figure skating) prove that the hair successfully "survive the difficult winter conditions and retain luster." Head & Shoulders wash away any unnecessary petal of the head, giving in return self-confidence, which guarantees Malkin (a member of the Russian Olympic team in ice hockey). Bounty knows that if you are a talented young athlete, it will not prevent you mess up. Dedicated to this campaign is "Let the Spills Begin" ("Let pours") starring Julie Chu (American Olympic medalists and forwards in the national women's ice hockey national team). Campaigns Blend-a-Med , Crest , involving Alena Leonov (Russian hope of Olympic figure skating) and Evan Lysacek mlw (American gold medalist in figure skating), recall that if you want to be noticed "you have to be ready for their five minutes. "
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