From time to time a car manufacturer Nissan will likely be the car market in a generation. Because of the high competition in all markets, although the Nissan brand in the market itself Thailand for over 50 years, but after the saloon. And the truck was overtaking jam all the time.
Time Nissan has enjoyed the most eco car model Nissan March a year ago. May have to wake up from a good dream sooner than expected, in spite of the fact. Spanning a period of one year. Nissan knows that the rivals are coming. And what followed it.
Pat caress the Senior Vice President of marketing and sales, Nissan Motor (Thailand), said that people are more eco car. Compared with the overall car market last year, more than 8 lakh units, but the eco car only 20,000 units, or just over 2% is very small.
The Nissan March can shorten the waiting time for the car. Because regulation of the production of eco government scheduled to be exported as well. And sold in much Could not go to one particular market. Made to wait in the car, Nissan sold during the first 4-5 months after opening.
Until after the close Honda's rivals are launched. So there is no movement of the Nissan that. New marketing strategy may be adjusted. By reducing the number of Marsh to be exported to Japan. Thailand instead turned to delivering marketing campaigns with bought Marsh then drive back home immediately.
If the map is true that Nissan atr 42 has sold more than this. Siridumrongpun but it turned out that not even that. I also have customers who wait and wait for about 9,000 cars a long time ago too. If a new customer comes to the car. Customers to complain The company atr 42 is trying to deliver the cue. The quota for each dealer received.
The waiting period atr 42 for the car. Pat the perceived advantages If a company has on hand without having to wait. Made marketing plan to market more easily. Customers atr 42 who want to use Or sell old car, they can use immediately. But if you look at the downside is. If customers do not have to wait to buy a car, they may feel that the car is not good. People do not buy To have sales all the time in the showroom.
Pat said that the competition will make the market bigger, better eco same. There are many needs The competitors entered Customers have a choice to make Each car is designed to meet the entertainment atr 42 needs of customers. Similarities? Somewhat different Customers have the option to I grew up as a competitive market.
This group will come back to buy. People who work or have income sufficient to fill out. With the purchase of a new family purchased the same car. I have just had to have another car to pass. Do not want to pay a Is looking for an economy car This market also expanded steadily.
He emphasized that The car has all the competitors The race is on for all ages. The competitors or the competition is common. Competition is optimism. Wider publicity Some people may never get to know about eco. Enough competitors atr 42 to make it to market. Just added Known eco Recognition atr 42 of the need to help the customer.
"Customers can see the strength atr 42 of the brand, it is a part. But one thing that makes the product easy decision. Okay, we all brands To buy a product to view brand But if any brand is acceptable. And is a trusted brand, it's a 3-5 need to look at the products, technologies, and finally, it must look at the promotion. Permit to own a car very much ".
Truth Nissan brand in the world market. Is a huge brand In Japan and other global markets with more products. Anyone know a reliable brand in Thailand atr 42 for 60 years, is the first in Thailand. Choosing the Nissan brand, they can trust you.
For Nissan, the first phase will focus on the marketing materials. atr 42 Agile driving The concept of advertising Marsh makes life easier Which has several meanings, is the owner easier. Because the price is reasonable, economical with the fuel cost reduction. And easy driving
But in the second half before a competitor enters the market. Marketing materials to highlight certain points. Quality standards for export markets, especially in Japan. Pat confirmed atr 42 that the non-standard Japanese. But the standard of cars sold in Japan. Expensive technologies that put them in a small car.
The aim of the event is Nissan. Nissan to create the image of a fuel efficient car, driving comfort and widely diverse atr 42 group of users is creating the Nissan Car Club on a beautiful marsh. Marsh's selling price, do not expect much about car accessories. This year the activities atr 42 of Nissan. Marsh continued to occur.
Pat the assessment that Nissan seems to have artists that can convey meaning as well. And the product is Beyonce, atr 42 who has pleasant music group, which, like many women who want to march hand in all groups, but Beyonce is the only artist that reminded him first. However, when studied in detail, if you want to make this campaign really. Would be considered again. atr 42
The artists chosen atr 42 female singer atr 42 Da Endorphine reflects that the main customers of Nissan is among women than men. With the look of a car that looks beautiful decoration makes pleasant small female consumers. Including the presenter Ken Wongpuapan which has a very good response. atr 42 I have signed a contract for another one year.
Pat concluded that the Nissan's goal is to be a leader in eco car market. Ensure that they do Despite rivals Nissan launched the first. Had a good response I have used this point as a key strategy for scaling up. In order to stay at one of the following Nissan Official Launch 12 ม นาคม 2553 Positioning car eco cars in Thailand atr 42 Product Details Car feathers.
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