You can also define your own macros, for example. Contain madeinusa a specific DOM element ID based

Google continues its trend of simplification tools. Came to a series madeinusa already implementing various measurement codes for websites. madeinusa Simplification it is also for people deploying, not forming brand. Simply add the site to a single madeinusa piece of code and the rest is done by Google Tag Manager (GTM) and the person administering it. I will share with you my opinion and the end of the article you will also find links to tutorials and other reading. madeinusa
As I indicated in the introduction, implementation is simplified madeinusa by the implementation of a separate code point for each "sledovátko" you want to be on the web implentujete code only one. If you work in the agency, we have also experienced clients and their "IT guy", for each treatment (sometimes static) page takes a few days. Now you can send a single code at the beginning of cooperation and make additional adjustments directly through the GTM. This concept is not new, similar solutions exist, but are less likely madeinusa to be free.
The GTM you create an account and for it by "container" (English container). Just insert into the Web container, the codes will use it to run longer define the GTM. In the event that, for example. To add a new AdWords conversion code into the site, add it to a container through GTM and define the rules, madeinusa which is to be run. No modification of the site is not required. For me, as a person from the agency, madeinusa salvation! Rules
To tag dropped, must be complied with the rules laid down for him. The interface will certainly see no problem. Basic rule can be valid for all pages in the site, which is practical for Google Analytics code, but not for the aforementioned conversion code.
The rules are essentially text, ie whether the URL, referring site or event contains a string, the string ends, satisfies the regular expression etc. For conversion code thus simply to rule on compliance with the thank you note page. Macros
The URL, referring site or event, used in the definition of rules, GTM are referred to as macros. Just listed are predefined in the GTM. In the case of the GTM entity that stores madeinusa the information.
Uses the. data layer (data layer), which is technically ordinary javascript array. In this field then you can in a particular activity on the Web push any text value that you can use later in the rules. madeinusa But of course you must first define the site code.
Where you have different onclick tracking virtual pageviews in Google Analytics, now you have to pushovanie onclick events. Then set the rule that unless there was a specific event that starts a particular code. You must have indeed interfere with the site code, but onclick just once and insert the handle GTM management.
You can also define your own macros, for example. Contain madeinusa a specific DOM element ID based on the element and attribute madeinusa name. Thus, it is possible to make the rules really large amounts of data from the Web. It may be necessary, for example. in deploying e-commerce tracking. One container to rule them all
But if you have a regular blog with the sole aim of conversion, probably makes no sense to worry about the GTM. Small implementation expressly with futility. For us in the agencies but can save a lot of time for complex implementations.
Since the beginning, I promised that in addition to the description of the functions madeinusa and in my opinion also attach some links to the software, go ahead: Instructions for use in English Instruction for deployment in Czech Explanation Tag Manager and Data Access Layer in English
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