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The world today is subject to intense "demasifikácii". Rapidly declining hegemony of mass media communication, it replaces more and more individualized targeted communication. Paradoxically, even such a well-targeted communication enables mass deployment of powerful computers and linking them with the latest technical achievements ranging from optical fiber and satellite transmission ending. Vigorously continuing the synthesis of new media Internet with old media - periodical press, radio, television, the information and press agencies etc.
There is a significant - if we want to democratization - a process: the transition from the classical method of "pushing" when media mogul vtláčali specially prepared and packaged information to the audience on the method of "drawing" when everyone when he wants, how he wants and what he wants to 'pull' ( and which manages) the internet freely and compares it with countless other sources. Limit is no longer only the time and ability to sort information galore. While at the turn of 1999-2000, the estimated number of password unprotected publicly available pokaler web pages to 320 million, the amount is now estimated to be billions ... True, also it depends on how we define pokaler web page. Another is the number of addresses, domains with a web presentation pokaler and a much larger and virtually nezrátateľný the number of individual web pages that form some coherent presentation. Until recently the largest search engine Google in the Internet [2] indicate the current number of pages scanned. Now there is already such a digit we find - perhaps this constantly changing data is not important. pokaler What's more, Google already crawls and only search web pages, but also documents, pictures, videos, MP3 files, maps, news, books, catalogs ... Internet is a real web - spider web woven from the information in the broadest sense of the word, based in " global system of computer pokaler networks - a network of networks, where users of any computer can, if they have a permit, obtain information from any other computer (and sometimes talk directly to users from other computers) "[3].
The information revolution, World Wide Web (www) totally changed and further transform communications between organizations and their inside and between organizations and their external audiences. Likewise, communication between individuals around the world. pokaler It strengthens an unprecedented way and two-way interactivity and "omnidirectional" communication as a fundamental principle of modern public relations (VSV). Although the classic consultation as a tool for generating ideas and decision-making increasingly frequent, particularly global giants ever
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